Published May 8, 2026

Mistake Sellers Are Making Right Now

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Written by Maria Aguiar Byrne

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The biggest mistake we are seeing right now?

Pricing based on what you want instead of what the market is telling you.

We completely understand — your home is personal, and you want to maximize your return. But today’s buyers are informed, cautious, and comparing everything.

When a home is priced too high:

  • It sits longer
  • It loses momentum
  • It often ends up selling for less than it would have with the right strategy

The strongest homes right now are the ones that:

  • Enter the market competitively
  • Create urgency
  • Attract multiple buyers early

What we recommend:

  • Look at current, not past, comparable sales
  • Trust data over emotion
  • Focus on creating demand, not testing the market

The goal isn’t just to list your home — it’s to sell it strategically.

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